I'm not one to usually post Press Releases, but I couldn't resist sharing this one that just landed in my inbox.
So how much is the most expensive nail polish in the world & what makes it so? Read on...
July 2012, New York City – To the one-percenters, listen up because AZATURE is shaking up the fine-jewelry world with the launch of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE Nail Polish is the latest offering from the black diamond king. This celebrity and royalty designer is bringing a whole new meaning to the phrase “dripping in diamonds” by introducing this ultra-luxe product to the beauty market.
Retailing for $250,000, the exclusive AZATURE Nail Polish contains 267 carats of black diamonds, assuring that the woman who wears it really is the chicest of them all. Limited to just one bottle, it also makes it a one-of-a-kind, limited edition item from the world of AZATURE.For those that can’t afford the $250,000 price tag, Azature created polish that will contain a real black diamond and retail for $25. Packaged in a .5 oz / 15 mL diamond shaped bottle, the nail polish is offered in AZATURE signature black and coats on with a glittery sheen that resembles the sparkle of an AZATURE diamond.
“The black diamond is the ultimate fine jewel. Its combination of beauty, mystery, and sophistication makes it a timeless luxury. One day I thought, ‘why not showcase this style on nails?’ So I developed a Black Diamond Nail Polish with the same attention and quality as my jewelry, in order to preserve the elegance of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”The lower-priced nail polish will be available to consumers at Fred Segal beginning August 2012.